Culiberg, Barbara; Cho, Hichang; Kos Koklič, Mateja; … - In: Journal of business ethics : JBE 182 (2023) 2, pp. 465-481
In response to the growing importance of environmental issues, more and more consumers are turning to anti-consumption by reducing, rejecting, or avoiding consumption. Covering the intersection of sustainable consumption and anti-consumption, previous studies relied on socio-cognitive models to...