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Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-201

Persistent link: https://www.econbiz.de/10009569975

Accountability as a main ingredient of getting marketing back in the board room

Verhoef, Peter C.; Leeflang, Peter - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 3, pp. 26-32

Persistent link: https://www.econbiz.de/10009153348

A comparison of sales response predictions from demand models applied to store-level versus panel data

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter - In: Journal of business & economic statistics : JBES ; a … 29 (2011) 2, pp. 319-326

Persistent link: https://www.econbiz.de/10009159978

Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10009558966

Scientification of marketing : [66. Sitzung vom 10. März 2010 in Düsseldorf]

Leeflang, Peter - 2011

Persistent link: https://www.econbiz.de/10009262056

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

Improving pharmacy store performance : the merits of over-the-counter drugs

Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299

Persistent link: https://www.econbiz.de/10011338672

Comparing methods to separate treatment from self-selection effects in an online banking setting

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278

Persistent link: https://www.econbiz.de/10009756056

Antecedents to strategic flexibility : management cognition, firm resources and strategic options

Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339

Persistent link: https://www.econbiz.de/10009661195

Changing consumer markets and marketing in China

Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351

Persistent link: https://www.econbiz.de/10009670322