Lindstrom präsentiert die Ergebnisse seiner Neuromarketing-Erhebung, in der er herauszufinden versucht, welche unbewussten Gedanken, Gefühle und Wünsche unsere Kaufentscheidungen bestimmen. (Reinhold Heckmann)

Recently, Glimcher has proposed a reductionist model of choice which directly reduces a modified version of economic utility theory to neuroscience. I propose an alternative conceptual framework that adopts the position of externalism, which I further narrow down to a distributed cognition...

The aim of the article is an identification of key sources of an innovative character and their conditioning in contemporary Polish economy. In the discussion, it is stated that consumers – the smallest, but the most numerous economic unit – through their expectations of the way / form of...

A foundational problem in marketing and economics involves accurately predicting purchase decisions at both individual and aggregate levels. Building on recent advances in neuroeconomic models of decision making, we investigate the possibility of improving upon the prediction accuracy of popular...

Neuroeconomics makes use of new data and tools from neuroscience to enrich the study of economic decision-making. This chapter introduces neuroeconomic methods and surveys a number of contributions to the literature regarding brain responses to brands, advertisements, pricing and product...