Consumer Neuroscience
Year of publication: |
2008
|
---|---|
Authors: | Kenning, Peter ; Lehmann-Waffenschmidt, Marco ; Hubert, Anita Mirja |
Published in: |
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung. - Düsseldorf : Lange, ISSN 0340-3084, ZDB-ID 120284-4. - Vol. 37.2008, 2, p. 215-219
|
Subject: | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics |
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