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Myers, John G. - In: Combined proceedings (Spring Conference + Fall Conference) (1971), pp. 531-537

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1965

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Banks, Seymour - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 597-604

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Achenbaum, Alvin A. - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 575-587

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Albers, Sönke; Brockhoff, Klaus - In: Betriebswirtschaftslehre mittelständischer Unternehmen …, (pp. 413-427). 1984

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1978

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Kadt, Pieter P. de - In: Relevance in marketing: problems, research, action …, (pp. 154-157). 1971

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Plott, Charles R. - In: The journal of business : B 59 (1986) 4/2, pp. 302-327

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1965

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Besmer, Hans-Joerg - In: European marketing research review 1 (1966) 2, pp. 56-60

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