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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003644635
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - 2009
Persistent link: https://www.econbiz.de/10003832343
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Prejudice v. marketing? : an examination of some historical sources
Dixon, Donald F. - In: Critical marketing : issues in contemporary marketing, (pp. 33-44). 2008
Persistent link: https://www.econbiz.de/10003673779
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Consumer sovereignty, democracy, and the marketing concept : a macromarketing perspective
Dixon, Donald F. - In: Critical marketing : issues in contemporary marketing, (pp. 67-83). 2008
Persistent link: https://www.econbiz.de/10003673797
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Reflections on Roger Layton
Dixon, Donald F. - In: Australasian marketing journal 20 (2012) 3, pp. 203
Persistent link: https://www.econbiz.de/10009624309
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Wroe Alderson's Marketing behaviour and executive action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago : a student's reaction
Dixon, Donald F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 10-28
Persistent link: https://www.econbiz.de/10008936953
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The role of marketing in early theories of economic development
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643702
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Emerging macromarketing concepts : from Socrates to Alfred Marhall
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643703
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Marketing as production : the developments of a concept
Dixon, Donald F. - 2008
Persistent link: https://www.econbiz.de/10003643713
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Changing competition in British petrol distribution: A case study
Dixon, Donald F. - In: California management review 9 (1966) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10002083260