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Key marketing skills : strategies, tools & techniques for marketing success
Cheverton, Peter - 2004 - 2nd ed
Persistent link: https://www.econbiz.de/10002116391
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Principles and practice of marketing
Jobber, David - 2007 - 5. ed.
Persistent link: https://www.econbiz.de/10003356868
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The analytical framework for marketing
Alderson, Wroe - In: A twenty-first century guide to Aldersonian marketing …, (pp. 61-73). 2006
Persistent link: https://www.econbiz.de/10003279559
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Brand strategy for business markets
Anderson, James C.; Carpenter, Gregory S. - In: Kellogg on branding : the marketing faculty of the …, (pp. 169-185). 2005
Persistent link: https://www.econbiz.de/10003285377
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Basic marketing : a global-managerial approach
Cannon, Joseph P.; Perreault, William D.; McCarthy, … - 2008 - 16. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003348494
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Aligning marketing and manufacturing strategies with the market
Berry, William L.; Hill, Terry J.; Klompmaker, Jay E. - 2006
Persistent link: https://www.econbiz.de/10003349193
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The role of marketing and the firm
Webster, Frederick E. - In: Handbook of marketing, (pp. 66-82). 2006
Persistent link: https://www.econbiz.de/10003335039
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Service marketing and management: capacity as a strategic marketing variable
Shugan, Steven M. - In: Handbook of marketing, (pp. 484-512). 2006
Persistent link: https://www.econbiz.de/10003335274
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Functional, multifunctional, and cross-functional : considerations for marketing management
Kahn, Kenneth B. - In: Journal of marketing theory and practice 17 (2009) 1, pp. 75-84
Persistent link: https://www.econbiz.de/10003793704
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The role of research in marketing management
Roberts, Harry V. - 2009
Persistent link: https://www.econbiz.de/10003794189