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Comanor, William S. - 1977

Persistent link: https://www.econbiz.de/10000626964

Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor); … - 1986

Persistent link: https://www.econbiz.de/10000696835

Sacherl, Karl - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 18 (1966) 4/5, pp. 339-349

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Holstius, Karin - 1984

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Hansen, Flemming - In: European marketing research review 2 (1967) 2, pp. 31-47

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Fulop, Christina - 1981

Persistent link: https://www.econbiz.de/10003555085

Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361

Persistent link: https://www.econbiz.de/10003506613

Porter, Michael E. - In: The American economic review 66 (1976) 2, pp. 398-406

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Martineau, Pierre - 1959

Persistent link: https://www.econbiz.de/10003627109

Pullig, Karl Klaus - 1970

Persistent link: https://www.econbiz.de/10002294271