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60
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34
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34
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18
Peitz, Martin
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Reid, Leonard N.
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Economics letters
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Psychology & marketing
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Showing
1
-
10
of
19,994
Sort
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date (oldest first)
1
Advertising, consumer behavior, and market imperfections : a review
Comanor, William S.
-
1977
Persistent link: https://www.econbiz.de/10000626964
Saved in:
2
The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A.
(
ed.
);
Hoyer, Wayne D.
(
contributor
); …
-
1986
Persistent link: https://www.econbiz.de/10000696835
Saved in:
3
Information und Motivation in der Konsumwerbung
Sacherl, Karl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
4/5
,
pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
Saved in:
4
Passenger preferences and airliens' advertising
Holstius, Karin
-
1984
Persistent link: https://www.econbiz.de/10003580446
Saved in:
5
Attitudes and consumer behaviour
Hansen, Flemming
- In:
European marketing research review
2
(
1967
)
2
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003570435
Saved in:
6
Advertising, competition and consumer behavior : public policy and the market
Fulop, Christina
-
1981
Persistent link: https://www.econbiz.de/10003555085
Saved in:
7
Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.
;
Bush, Alan J
;
Davis, Robert A.
- In:
Journal of business research : JBR
12
(
1984
)
3
,
pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
Saved in:
8
Interbrand choice, media mix and market performance
Porter, Michael E.
- In:
The American economic review
66
(
1976
)
2
,
pp. 398-406
Persistent link: https://www.econbiz.de/10003653306
Saved in:
9
Kaufmotive : neue Weistellung für
Werbung
und Kundenpflege
Martineau, Pierre
-
1959
Persistent link: https://www.econbiz.de/10003627109
Saved in:
10
Ökonomische Beurteilung der vergleichenden
Werbung
: Karl-Klaus Pullig
Pullig, Karl Klaus
-
1970
Persistent link: https://www.econbiz.de/10002294271
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