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Hinson, Robert
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Melewar, T. C.
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Belz, Christian
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Huber, Frank
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Europäische Hochschulschriften / 5
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of travel and tourism marketing
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Asia Pacific journal of marketing and logistics
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Electronic commerce research
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1
Harnessing the potential of virtual communities : a strategic approach
Pandey, Dharmendra
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 133-144)
.
2016
Persistent link: https://www.econbiz.de/10011506259
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2
Kommunikationsrevolution Social Media
Ehlers, Michael
-
2013
Persistent link: https://www.econbiz.de/10009781424
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3
Social media : communication strategies, engagement and future research directions
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
;
Goodman, Steve
- In:
International journal of wine business research : IJWBR
29
(
2017
)
1
,
pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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The effect of social media and advertising activities on affiliate marketing
Olbrich, Rainer
;
Schultz, Carsten D.
;
Bormann, Patrick
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 47-72
Persistent link: https://www.econbiz.de/10012105499
Saved in:
5
Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.
;
McFarlane, Donovan A.
- In:
Journal of strategic marketing
25
(
2017
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
Saved in:
6
Social media marketing : tools and techniques
Prasad, Priyanka
;
Saigal, Pooja
- In:
Application of gaming in new media marketing
,
(pp. 202-214)
.
2019
Persistent link: https://www.econbiz.de/10011914193
Saved in:
7
Facebook marketing : designing your next marketing campaign
Levy, Justin R.
-
2010
-
2nd ed.
Persistent link: https://www.econbiz.de/10003898668
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8
Get up to speed with online marketing : how to use websites, blogs, social networking and much more
Reed, Jon
-
2011
Persistent link: https://www.econbiz.de/10008738246
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9
Social media marketing : the next generation of business engagement
Evans, Dave
;
McKee, Jake
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2010
-
1. ed
Persistent link: https://www.econbiz.de/10008738629
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Lokale Potenziale - Weblogs im Redaktionsmarketing deutscher Regionalzeitungsverlage
Büffel, Steffen
- In:
Social Software in Unternehmen
,
(pp. 111-122)
.
2007
Persistent link: https://www.econbiz.de/10003832276
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