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Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim - 2010

A guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a...

Persistent link: https://www.econbiz.de/10003929583

Die Web 2.0-Nutzer : Typologisierung, Motivation und Verhalten

Eggensperger, Nadine; Haberkorn, Simone; Büttgen, Marion - In: Web 2.0-Anwendungen zur Informationsgewinnung von …, (pp. 54-104). 2009

Persistent link: https://www.econbiz.de/10003933970

Web 3.0 : wohin geht es mit dem World Wide Web? ; Grundlagen zum Social Semantic Web

Ultes-Nitsche, Ulrich - In: HMD : Praxis der Wirtschaftsinformatik 47 (2010) 271, pp. 6-12

Persistent link: https://www.econbiz.de/10003934477

Social Tagging : semantische Informationsverarbeitung am Beispiel der Profildaten des XING-Netzwerks

Bax, Ingo; Burtchen, Christian; Moldvay, Janos; Otto, … - In: HMD : Praxis der Wirtschaftsinformatik 47 (2010) 271, pp. 26-34

Persistent link: https://www.econbiz.de/10003934487

Open leadership : how social technology can transform the way you lead

Li, Charlene - 2010 - 1. ed.

Offers guidance in understanding how to lead in the new open world--where blogging, Twittering, Facebooking and Digging are becoming the norm--and explains what leaders must do to transform themselves and their organizations

Persistent link: https://www.econbiz.de/10003934511

Lead users and early adopters on the web : the role of new technology product blogs

Droge, Cornelia; Stanko, Michael A.; Pollitte, Wesley A. - In: The journal of product innovation management : an … 27 (2010) 1, pp. 66-82

Persistent link: https://www.econbiz.de/10003937637

Connecting small and medium enterprises to the new consumer : the Web 2.0 as marketing tool

Constantinides, Efthymios - In: Global perspectives on small and medium enterprises and …, (pp. 1-21). 2010

Persistent link: https://www.econbiz.de/10003972114

What advertisers need to know about the iYGeneration : an Australian perspective

Luck, Edwina; Mathews, Shane - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 134-147

Persistent link: https://www.econbiz.de/10003974804

Was kann Government 2.0? : eine Reflexion auf neue Logiken der politischen Partizipation

Lenz, Justus; Mueller, Philipp - In: Verwaltung & Management : VM ; Zeitschrift für moderne … 16 (2010) 3, pp. 147-156

Persistent link: https://www.econbiz.de/10003977780

Wikis as a technology fostering knowledge maturing : what we can learn from Wikipedia

Braun, Simone; Schmidt, Andreas - In: I-KNOW '07 : 7th International Conference on Knowledge …, (pp. 321-329). 2007

Persistent link: https://www.econbiz.de/10008857945

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