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Kunde 2.0 : wie Unternehmen Social Media nutzen
Hebbel-Seeger, Andreas (ed.); Almeida, Christian (contributor) - 2012
Persistent link: https://www.econbiz.de/10009516051
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
Bauer, Hans H. (ed.); Rösger, Jürgen (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10009700367
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Inbound marketing : attract, engage, and delight customers online
Halligan, Brian; Shah, Dharmesh - 2014 - Revised and updated second edition
Inbound Marketing: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the...
Persistent link: https://www.econbiz.de/10012681956
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Inbound marketing : attract, engage and delight customers online
Halligan, Brian; Shah, Dharmesh - 2014 - Revised and updated second edition
Persistent link: https://www.econbiz.de/10011288507
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Rules of crowdsourcing : models, issues, and systems of control
Saxton, Gregory D.; Oh, Onook; Kishore, Rajiv - In: Information systems management 30 (2013) 1, pp. 2-20
Persistent link: https://www.econbiz.de/10009792097
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A. - In: Bridging the gap between advertising academia and practice, (pp. 15-27). 2017
Persistent link: https://www.econbiz.de/10011539951
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Using wiki for managing knowledge in agile software development
Khamtan, Pankaj - In: Handbook of research on information architecture and …, (pp. 397-423). 2015
Persistent link: https://www.econbiz.de/10011410535
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Engaging students via social media : is it worth the effort?
Mostafa, Rania B. - In: Journal of marketing education : JME 37 (2015) 3, pp. 144-159
Persistent link: https://www.econbiz.de/10011410645
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668