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Critique of: "A new product analysis and decision model"
Lipstein, Benjamin - In: Management science : journal of the Institute for … 14 (1968) 8, pp. 518-519
Persistent link: https://www.econbiz.de/10002384448
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The dynamic of brand-loyalty and brand-switching
Lipstein, Benjamin - In: Analytical viewpoints in marketing management, (pp. 177-191). 1968
Persistent link: https://www.econbiz.de/10002384459
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In defense of small samples
Lipstein, Benjamin - In: Journal of advertising research 15 (1975) 1, pp. 33-40
Persistent link: https://www.econbiz.de/10002384464
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A mathematical model of consumer behavior
Lipstein, Benjamin - In: Journal of marketing research : JMR 2 (1965) 3, pp. 259-265
Persistent link: https://www.econbiz.de/10002384473
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Modelling and new product birth
Lipstein, Benjamin - In: Journal of advertising research 10 (1970) 5, pp. 3-11
Persistent link: https://www.econbiz.de/10002384485
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Prospects for the management sciences in advertising
Lipstein, Benjamin - In: Management science : journal of the Institute for … 13 (1966) 2, pp. B-1-B-9
Persistent link: https://www.econbiz.de/10002384500
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Test marketing : a perturbation in the market place
Lipstein, Benjamin - In: Management science : journal of the Institute for … 14 (1968) 8, pp. 437-448
Persistent link: https://www.econbiz.de/10002384505
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Tests for test marketing
Lipstein, Benjamin - In: New decision-making tools for managers : mathematical …, (pp. 266-272). 1963
Persistent link: https://www.econbiz.de/10002384514
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A matrix approach to nonstationary chains
Harary, Frank; Lipstein, Benjamin; Styan, George P. H. - In: Operations research 18 (1970) 6, pp. 1168-1181
Persistent link: https://www.econbiz.de/10003570898
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Techniques of preparing major BLS statistical series
Lipstein, Benjamin (contributor) - 1955
Persistent link: https://www.econbiz.de/10003194552