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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
Hebbel-Seeger, Andreas (ed.); Barth, Rüdiger (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003631771
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Event-Marketing in Sport und Kultur : Konzepte - Fallbeispiele - Trends
Nufer, Gerd; Bühler, André W. - 2015
Persistent link: https://www.econbiz.de/10010510200
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Eventrecht
Kitzberger, Ralf - In: Eventkommunikation : Expertenerfahrung in Theorie, …, (pp. 43-73). 2008
Persistent link: https://www.econbiz.de/10003787193
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Haftungs- und Risikomanagement im Eventbereich : eine haftungsrechtliche Analyse
Risch-Kerst, Mandy - In: Praxisorientiertes Eventmanagement : Events erfolgreich …, (pp. 189-207). 2014
Persistent link: https://www.econbiz.de/10010469970
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Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin - In: Journal of entrepreneurship, management and innovation … 9 (2013) 1, pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
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Strategische Gestaltung des Lebenszyklus von Mega-Events
Weiss, Dirk; Weiß, Dirk P. - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003646627
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Investigating the impact of service quality in sports events : implications for sports tourism
Sigala, Marianna; Christou, Evangelos - In: Sport and tourism : 53st congress 2003, Athens, Greece, (pp. 191-206). 2003
Persistent link: https://www.econbiz.de/10002108962
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Joint event production in the jungle, the park, and the garden : metaphors of event networks
Larson, Mia - In: Tourism management : research, policies, practice 30 (2009) 3, pp. 393-399
Persistent link: https://www.econbiz.de/10003838414
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Benefit segmentation of visitors to a rural community-based festival
Li, Mimi; Huang, Zhuowei; Cai, Liping A. - In: Journal of travel and tourism marketing 26 (2009) 5/6, pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
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The evolution of event tourism : concepts and approaches
Connell, Joanne (contributor); Page, Stephen J. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003897068