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Handbuch Werbeforschung

Siegert, Gabriele (ed.); Wirth, Werner (ed.); … - 2016

?Werbung? aus kommunikationswissenschaftlicher Perspektive. Als dezidiertes Forschungshandbuch bietet es Interessierten …

Persistent link: https://www.econbiz.de/10011377878

Heun, Thomas - 2017

Persistent link: https://www.econbiz.de/10011411699

Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

Persistent link: https://www.econbiz.de/10011435593

The digital, the classic, the subtle, and the alternative

Verlegh, Peeter (ed.); Voorveld, Hilde (ed.); … - 2016

Persistent link: https://www.econbiz.de/10012878635

Werbung in der Medien- und Informationsgesellschaft : eine kommunikationswissenschaftliche Einführung

Siegert, Gabriele; Brecheis, Dieter - 2017 - 3., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10011570162

Challenges in an age of dis-engagement

Zabkar, Vesna (ed.); Eisend, Martin (ed.) - ICORIA <15., 2016, Ljubljana>; European Advertising Academy - 2017

Persistent link: https://www.econbiz.de/10011660479

Fallstudien zum Marketing

Pepels, Werner (ed.) - 2015

Persistent link: https://www.econbiz.de/10011349621

The relationship of body weight and skepticism towards advertising

Brauneis, Sabrina - 2016

Persistent link: https://www.econbiz.de/10011504850

Multimedia Marketing : Studienbuch

Urban, Thomas; Carjell, Andreas M. - 2016

Persistent link: https://www.econbiz.de/10011403735

Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries

Koinig, Isabell - 2016

Persistent link: https://www.econbiz.de/10011429121

A service of the