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Produkte am globalen Markt : Nahrungsmittelhersteller zwischen Standardisierung und kultureller Anpassung
Keller, Teresa - 2005
Persistent link: https://www.econbiz.de/10003075525
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International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L. - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
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50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan; Kotulla, Thomas - In: International business review : the official journal of … 20 (2011) 5, pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
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To standardize or to adapt? : a comprehensive review and assessment of the literature
Schmid, Stefan; Kotulla, Thomas - In: Markteintrittsstrategien : Dynamik und Komplexität, (pp. 51-93). 2012
Persistent link: https://www.econbiz.de/10009529021
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Implementation of product strategy with differentiated standards
Park, Young Won; Hong, Paul; Moon, Gyewan - In: International journal of technology management : IJTM 57 (2012) 1/2/3, pp. 166-184
Persistent link: https://www.econbiz.de/10009488100
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Normung und Standardisierung : Grundlagen
Hartlieb, Bernd; Hövel, Albert; Müller, Norbert - Deutsches Institut für Normung - 2016 - 2., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011431444
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Open standards for product lifecycle management
Srinivasan, Vijay - In: Product lifecycle management : emerging solutions and …, (pp. 475-484). 2005
Persistent link: https://www.econbiz.de/10003268068
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When does a firm support substitute open source programming?
Mustonen, Mikko - In: Journal of economics & management strategy : JEMS 14 (2005) 1, pp. 121-140
Persistent link: https://www.econbiz.de/10002689857
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Intergenerational product compatibility and price competition
Chen, Dong - In: Organizing the new industrial economy, (pp. 237-266). 2003
Persistent link: https://www.econbiz.de/10002043090