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Chaotics : Management und Marketing für turbulente Zeiten
Kotler, Philip; Caslione, John A. - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003836897
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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How marketers can respond to recession and turbulence
Kotler, Philip; Caslione, John A. - In: Journal of customer behaviour 8 (2009) 2, pp. 187-191
Persistent link: https://www.econbiz.de/10003870033
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Think ASEAN! : rethinking marketing towards ASEAN community 2015
Kotler, Philip; Kartajaya, Hermawan; Huan, Hooi Den - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003462880
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Holistic marketing : a broad, integrated perspective to marketing management
Keller, Kevin Lane; Kotler, Philip - In: Does marketing need reform? : fresh perspectives on the …, (pp. 300-303). 2006
Persistent link: https://www.econbiz.de/10003430357
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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Saunders, John A.; … - 2007 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003376374
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Social Marketing für eine bessere Welt : Praxishandbuch für Politik, Unternehmen und Institutionen
Kotler, Philip; Lee, Nancy R. - 2010 - 1. Aufl
Persistent link: https://www.econbiz.de/10003917415
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2011 - 10. ed., global ed.
Persistent link: https://www.econbiz.de/10003934914
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Strategic marketing for health care organizations : building a customer-driven health system
Kotler, Philip - 2008 - 1st ed.
Persistent link: https://www.econbiz.de/10003591271
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Marketing : an introduction
Armstrong, Gary; Kotler, Philip - 2009 - 9. ed., international ed.
Persistent link: https://www.econbiz.de/10003597603