Think ASEAN! : rethinking marketing towards ASEAN community 2015
Year of publication: |
2007 ; 1. ed.
|
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Authors: | Kotler, Philip ; Kartajaya, Hermawan ; Huan, Hooi Den |
Publisher: |
Singapore [u.a.] : McGrawHill |
Subject: | Marketingmanagement | Marketing management | ASEAN-Staaten | ASEAN countries | Association of Southeast Asian Nations | Wirtschaftsentwicklung | Marketingstrategie | Auslandsmarkt | Markteintrittsstrategie |
Description of contents: | Table of Contents [gbv.de] |
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Nation branding and integrated marketing communications : an ASEAN perspective
Dinnie, Keith, (2010)
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Watson, David, (1996)
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Vehicle Production and Sales by Segment in ASEAN
Sultana, Muneer, (2017)
- More ...
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Marketing for competitiveness : Asia to the world! : in the age of digital consumers
Kotler, Philip, (2017)
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Asian competitors : marketing for competitiveness in the age of digital consumers
Kartajaya, Hermawan, (2019)
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Entrepreneurial marketing : beyond professionalism to creativity, leadership, and sustainability
Kotler, Philip, (2023)
- More ...