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An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 33 (2016) 3, pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
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An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
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Consumers' attitudes toward advertising by medical professionals
Chan, Kara; Tsang, Lennon; Leung, Vivienne - In: The journal of consumer marketing 30 (2013) 4, pp. 328-334
Persistent link: https://www.econbiz.de/10009788907
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Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising
Park, Sung-Yeon; Yun, Gi Woong; Cook, Daniel M.; Coppes, Max - In: International journal of pharmaceutical and healthcare … 17 (2023) 2, pp. 209-228
Persistent link: https://www.econbiz.de/10014336897
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An empirical analysis of the public's attitudes toward advertising veterinarian services : a comparative cross-sectional study
Moser, H. R.; Johns Jr., Horace E. - In: Services marketing quarterly 33 (2012) 4, pp. 363-380
Persistent link: https://www.econbiz.de/10009671249
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Individual service providers versus the firm: where do customer loyalties lie?
Crutchfield, Tammy Neal - In: Services marketing quarterly 29 (2007/08) 2, pp. 19-44
Persistent link: https://www.econbiz.de/10003660761
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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Low Budget Werbung & Guerilla Marketing für Arzt, Zahnarzt, Tierarzt, Apotheker
Gmeiner, Alois - 2008 - Überarb. und erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775362
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Handbuch Gesundheits- und Medizinmarketing : Chancen, Strategien und Erfolgsfaktoren
Kreyher, Volker J. (ed.) - 2001
Persistent link: https://www.econbiz.de/10001607586
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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948