"The Handbook of Business Practices and Growth in Emerging Markets consists of a collection of specially commissioned chapters that describe the current business environment, organizational culture, consumer behavior, financial investment climate, and examples of best prevailing practices in...

Marketing concept and market orientation -- Preliminary empirical analysis -- Statistical data analysis -- Corporate culture and the market orientation -- The machine tool industry -- Case studies -- Conclusions, limitations, and future research

"The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globally, creating a need for an education in luxury that acknowledges...