This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of...

Sales Management is arguably the most important of all the marketing functions, as only through sales companies earn money. Considering its primacy in today`s competitive business scenario, companies keep looking for ideal sales persons, ``the illusive individual.`` The book is meant to help the...