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Designing brand identity : an essential guide for the whole branding team
Wheeler, Alina - 2013 - 4th ed. (Online-Ausg.)
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition...
Persistent link: https://www.econbiz.de/10012678712
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Werbung im Dritten Reich
Westphal, Uwe - 1989
Persistent link: https://www.econbiz.de/10014014826
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Web Advertising : New forms of communication on the Internet
Janoschka, Anja - 2004
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication....
Persistent link: https://www.econbiz.de/10012676447
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Advertising to Children : Concepts and Controversies
Macklin, M . Carole Carole - 1999
Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the...
Persistent link: https://www.econbiz.de/10012676755
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Persuasive signs : the semiotics of advertising
Beasley, Ron - 2002
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and...
Persistent link: https://www.econbiz.de/10012676953
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The persuasion industries : the making of modern Britain
McKevitt, Steven - 2018 - First edition
Persistent link: https://www.econbiz.de/10012606579
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Ökonomie der Werbung : Grundlagen - Wirkungsweise - Geschäftsmodelle
Nöcker, Ralf - 2018 - 2., überarbeitete und aktualisierte Auflage
Ralf Nöcker beleuchtet in diesem Buch Werbung und Agenturen erstmals aus ökonomischer Perspektive und widmet sich dabei … Besonderen. Er skizziert den heutigen Werbemarkt, betrachtet die theoretischen Grundlagen und diskutiert, inwieweit Werbung … erhält neue Erkenntnisse über die Werbung und lernt die speziellen Mechanismen kennen, die für Werbung und Medien gelten. Die …
Persistent link: https://www.econbiz.de/10014013640
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Die Konzeption der Werbung : Determinanten, Strategien, Kommuniqués
Pickert, Mike - 1994
Persistent link: https://www.econbiz.de/10014013732
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Werbung in Deutschland 1945 - 1965 : die Nachkriegszeit im Spiegel ihrer Anzeigen
Kriegeskorte, Michael - 1992
Michael Kriegeskorte: "Werbung in Deutschland 1945-1965". Die Nachkriegszeit im Spiegel ihrer Anzeigen. DuMont …
Persistent link: https://www.econbiz.de/10012651183