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Product Publicity, Produkt-PR und Marken-PR : ein Schichtenmodell
Hoepfner, Jörg - In: Strategische Kommunikation lehren, praktizieren und …, (pp. 166-201). 2008
Persistent link: https://www.econbiz.de/10003829705
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Organic integration : the natural process underlying communication integration
Smith, Brian G. - In: Journal of communication management : an international … 16 (2012) 1, pp. 4-19
Persistent link: https://www.econbiz.de/10009570951
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University marketing directors' views on the components of a university brand
Ali-Choudhury, Rehnuma; Bennett, Roger; Savani, Sharmila - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 11-33
Persistent link: https://www.econbiz.de/10003861755
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Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter - In: Handbuch Unternehmenskommunikation, (pp. 741-756). 2007
Persistent link: https://www.econbiz.de/10003441807
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Share a little of that human touch : the marketable ordinariness of security and emergency agencies' social media efforts
Rasmussen, Joel - In: Human relations : towards the integration of the social … 74 (2021) 9, pp. 1421-1446
Persistent link: https://www.econbiz.de/10012610740
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A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.; Spry, Amanda; Theilacker, Max N.; … - In: European journal of marketing : EJM 51 (2017) 3, pp. 551-571
Persistent link: https://www.econbiz.de/10011698234