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Strategic integrated marketing...
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Strategisches Management
39,157
Strategic management
32,770
Marketing
31,287
Brand management
17,505
Markenführung
17,091
Marketingmanagement
16,951
Marketing management
16,365
Kommunikation
12,737
Consumer behaviour
11,585
Konsumentenverhalten
11,385
Theorie
11,084
Theory
10,979
Öffentlichkeitsarbeit
9,842
Communication
9,698
Public relations
9,317
Deutschland
8,742
Germany
7,805
Markenimage
7,426
Brand image
7,318
USA
5,949
Relationship marketing
5,679
Beziehungsmarketing
5,621
Markenartikel
5,598
United States
5,545
Brand
5,543
Unternehmenserfolg
4,723
Firm performance
4,524
Management
3,942
Unternehmen
3,852
Social Web
3,801
Social web
3,797
Innovation
3,769
Corporate Social Responsibility
3,500
Corporate social responsibility
3,446
Online-Marketing
3,409
Internet marketing
3,343
Innovationsmanagement
3,225
Marketing theory
3,222
Multinationales Unternehmen
3,217
SME
3,199
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2,172
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1,759
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Bruhn, Manfred
355
Meffert, Heribert
330
Kotler, Philip
284
Esch, Franz-Rudolf
181
Burmann, Christoph
178
Pepels, Werner
178
Homburg, Christian
172
Wiedmann, Klaus-Peter
139
Tomczak, Torsten
124
Sheth, Jagdish N.
119
Bauer, Hans H.
117
Huber, Frank
116
Tadajewski, Mark
113
Zerfaß, Ansgar
109
Baumgarth, Carsten
107
Melewar, T. C.
106
Belz, Christian
102
Fritz, Wolfgang
102
Ahlert, Dieter
98
Irwin, Scott H.
94
Kirchgeorg, Manfred
94
Keller, Kevin Lane
91
Brown, Stephen
87
Vrontis, Demetris
87
Backhaus, Klaus
86
Kaiser, Harry M.
86
Hitt, Michael A.
78
Kreutzer, Ralf T.
77
Kitchen, Philip J.
76
Lies, Jan
76
Herrmann, Andreas
74
Kleinaltenkamp, Michael
74
Reinecke, Sven
74
Kumar, V.
73
Rugman, Alan M.
72
McDonald, Malcolm
71
Hunt, Shelby D.
69
Kraus, Sascha
68
Simon, Hermann
66
Balmer, John M. T.
65
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Springer Fachmedien Wiesbaden
613
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
National Bureau of Economic Research
138
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
131
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
IGI Global
117
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
88
Edward Elgar Publishing
86
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Haufe-Lexware GmbH & Co. KG
67
Springer-Verlag GmbH
64
Books on Demand GmbH <Norderstedt>
61
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
OECD
44
De Gruyter Oldenbourg
41
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
39
Harvard Graduate School of Business Administration
36
Verlag Franz Vahlen
36
Information Resources Management Association
35
Springer International Publishing
34
W. Kohlhammer GmbH
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
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SpringerLink / Bücher
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Journal of business research : JBR
1,346
European Journal of Marketing
635
The journal of brand management : an international journal
589
Industrial marketing management : the international journal for industrial and high-tech firms
575
Springer eBook Collection
562
Europäische Hochschulschriften / 5
409
The journal of product & brand management
399
Journal of retailing and consumer services
380
Gabler Edition Wissenschaft
331
European journal of marketing : EJM
330
Journal of strategic marketing
325
Marketing Intelligence & Planning
310
Journal of marketing management : MM
308
Strategic management journal
275
Journal of business ethics : JOBE
273
Research
270
Journal of the Academy of Marketing Science
269
Springer eBook Collection / Business and Economics
257
Journal of marketing
242
Harvard business review : HBR
240
Management science : journal of the Institute for Operations Research and the Management Sciences
236
Harvard-Business-Manager : das Wissen der Besten
235
Technological forecasting & social change : an international journal
234
Corporate communications : an international journal
233
Journal of marketing communications
232
Marketing intelligence & planning
223
Business horizons
214
Journal of Food Distribution Research
208
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
204
Lehrbuch
195
Journal of Product & Brand Management
194
The journal of business & industrial marketing
194
Long range planning : LRP ; international journal of strategic management
191
International journal of hospitality management
190
Marketing theory
190
Journal of business strategy
189
Journal of Communication Management
186
Psychology & marketing
184
Asia Pacific journal of marketing and logistics
173
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ECONIS (ZBW)
97,425
USB Cologne (EcoSocSci)
14,657
RePEc
6,616
Other ZBW resources
3,312
BASE
1,903
EconStor
468
USB Cologne (business full texts)
188
OLC EcoSci
84
ArchiDok
35
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81
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer
marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
82
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
83
Marketing
higher education : understanding how to build and promote the university brand
Koku, Paul Sergius
-
2023
Marketing
in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a …
Persistent link: https://www.econbiz.de/10014022355
Saved in:
84
Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert
;
Burmann, Christoph
-
1996
Persistent link: https://www.econbiz.de/10013330146
Saved in:
85
Die Content-Revolution im Unternehmen : neue Perspektiven durch Content-
Marketing
und -Strategie
Eck, Klaus
;
Eichmeier, Doris
-
2014
-
1. Auflage
Persistent link: https://www.econbiz.de/10014007693
Saved in:
86
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
87
Corporate and
marketing
communications : developments and challenges
Papasolomou, Ioanna
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003928510
Saved in:
88
Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan
;
Bharadwaj, Apoorva
- In:
IIMB management review
26
(
2014
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
Saved in:
89
Ericksonian therapy as a grounding for a theory of persuasive
marketing
dialouge
Miles, Chris
- In:
Marketing theory
15
(
2015
)
1
,
pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
Saved in:
90
Umsetzung der integrierten
Kommunikation
: Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001539947
Saved in:
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