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How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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Marketing higher education : understanding how to build and promote the university brand
Koku, Paul Sergius - 2023
Marketing in universities -- Market segmentation -- Higher education as a product -- Pricing issues -- Location and a …
Persistent link: https://www.econbiz.de/10014022355
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Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert; Burmann, Christoph - 1996
Persistent link: https://www.econbiz.de/10013330146
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Die Content-Revolution im Unternehmen : neue Perspektiven durch Content-Marketing und -Strategie
Eck, Klaus; Eichmeier, Doris - 2014 - 1. Auflage
Persistent link: https://www.econbiz.de/10014007693
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Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica; Conz, Elisa - In: Corporate communications : an international journal 28 (2023) 7, pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
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Corporate and marketing communications : developments and challenges
Papasolomou, Ioanna (contributor) - 2009
Persistent link: https://www.econbiz.de/10003928510
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Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel
Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27
Persistent link: https://www.econbiz.de/10010383432
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Ericksonian therapy as a grounding for a theory of persuasive marketing dialouge
Miles, Chris - In: Marketing theory 15 (2015) 1, pp. 94-111
Persistent link: https://www.econbiz.de/10011494438
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Umsetzung der integrierten Kommunikation : Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001539947