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Sex and advertising
Pinto, Mary Beth; Crane, John D. - 2007
Persistent link: https://www.econbiz.de/10003729023
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The internalization of advertising services : an inter-industry analysis
Horsky, Sharon (contributor); Michael, Steven C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003732787
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Branded entertainment : product placement & brand strategy in the entertainment business
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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Advertising in the world of new media
Berg, Scott - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 56-83). 2008
Persistent link: https://www.econbiz.de/10003755905
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Changing the company
Roehm, Julie - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 254-265). 2008
Persistent link: https://www.econbiz.de/10003755926
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The king of Madison Avenue : David Ogilvy and the making of modern advertising
Roman, Kenneth - 2009 - 1. ed.
Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work … describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for …
Persistent link: https://www.econbiz.de/10003756243
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An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study
Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98
Persistent link: https://www.econbiz.de/10003756462
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The advertising-price relationship : theory and evidence
Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; … - In: International journal of the economics of business 15 (2008) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003756463
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Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198
Persistent link: https://www.econbiz.de/10003742651