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Asia branding : connecting brands, consumers and companies
Bang, Nguyen (ed.); Melewar, T. C. (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011854639
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Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid; Bang, Nguyen; Melewar, T. C.; … - In: Journal of global marketing 32 (2019) 4, pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
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The state of the art on corporate reputation : a special section
Melewar, T. C.; Bang, Nguyen; Sharifah Faridah Syed Alwi; … - In: International studies of management and organization 47 (2017) 3, pp. 217-219
Persistent link: https://www.econbiz.de/10011734498
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How does reputation win trust? : a customer-based mediation analysis
Ali, Raza; Jin, Zhongqi; Wu, Kailin; Melewar, T. C. - In: International studies of management and organization 47 (2017) 3, pp. 220-239
Persistent link: https://www.econbiz.de/10011734513
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda; Bang, Nguyen; Melewar, T. C.; … - In: International studies of management and organization 47 (2017) 3, pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
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Corporate reputation
Melewar, T. C. (ed.); Bang, Nguyen (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011734672
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.; Melewar, T. C.; Martin, Kelly D. - In: Business ethics quarterly : the journal of the Society … 27 (2017) 3, pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
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Promissing the dream : changing destination image of London through the effect of website place
Foroudi, Pantea; Akarsu, Tugra Nazlil; Ageeva, Elena; … - In: Journal of business research : JBR 83 (2018), pp. 97-110
Persistent link: https://www.econbiz.de/10011775953
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Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara; Bang, Nguyen; Melewar, T. C. - In: The marketing review 17 (2017) 1, pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
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An investigation of the corporate identity construct in China : managerial evidence from the high technology industry
Bang, Nguyen; Melewar, T. C.; Japutra, Arnold; Han, Sung Ho - In: Journal of marketing communications 24 (2018) 8, pp. 779-800
Persistent link: https://www.econbiz.de/10011976100