Similar Search Results

Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten

Prein, Jan - 2011 - 1. Aufl.

Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...

Persistent link: https://www.econbiz.de/10013516138

Mobile marketing : a contemporary strategic perspective

Amirkhanpour, Monaliz; Vrontis, Demetris; Thrassou, Alkis - In: International journal of technology marketing : IJTMkt 9 (2014) 3, pp. 252-269

Persistent link: https://www.econbiz.de/10010490512

Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 9 (2015) 2, pp. 92-109

Persistent link: https://www.econbiz.de/10011302394

Where, when, and how long : factors that influence the redemption of mobile phone coupons

Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725

Persistent link: https://www.econbiz.de/10011349858

Perceptions of mobile coupons : a cross-national study

Muk, Alexander - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 4, pp. 311-324

Persistent link: https://www.econbiz.de/10009748198

Who are the users of mobile coupons? : a profile of US consumers

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232

Persistent link: https://www.econbiz.de/10009666644

Determinants of mobile coupon service adoption : assessment of gender difference

Ha, Young; Im, Hyunjoo - In: International journal of retail & distribution management 42 (2014) 5, pp. 441-459

Persistent link: https://www.econbiz.de/10010384607

Customers' Preference Towards Multi-brand Mobile Phone Sim Cards and Recharge Coupons

Ganapathi, R. - In: Global journal of business management : GJBM 9 (2015) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10011488724

Planning and implementing effective mobile marketing programs

Berman, Barry - In: Business horizons 59 (2016) 4, pp. 431-439

Persistent link: https://www.econbiz.de/10011514833

Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit

Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi - In: Journal of business research : JBR 67 (2014) 11, pp. 2447-2455

Persistent link: https://www.econbiz.de/10010402772

A service of the

zbw