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35
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31
Jones, D. G. Brian
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Maclaran, Pauline
30
Grönroos, Christian
29
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Shaw, Eric H.
27
Homburg, Christian
22
Saren, Michael
20
Kuß, Alfred
19
Belk, Russell W.
17
Bruhn, Manfred
17
Wooliscroft, Ben
17
Buber, Renate
16
Cassell, Catherine
16
Keller, Kevin Lane
16
Kleinaltenkamp, Michael
16
Freiling, Jörg
15
Gummesson, Evert
15
Kumar, V.
15
Layton, Roger A.
15
Svensson, Göran
15
Langley, Ann
14
Lehmann, Donald R.
14
Cunliffe, Ann L.
13
Dholakia, Nikhilesh
13
Wensley, Robin
13
Dixon, Donald F.
12
Hair, Joseph F.
12
Holzmüller, Hartmut H.
12
Cova, Bernard
11
Franses, Philip Hans
11
Green, Paul E.
11
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Center for Economic Research <Tilburg>
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
London School of Economics and Political Science / Department of Operational Research
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Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
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Dr. Rainer Hampp <Firma>
2
Hanken Svenska Handelshögskolan
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Hrvatsko Društvo za Marketing
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2
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2
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1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
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Marketing theory
88
Journal of business research : JBR
86
Journal of historical research in marketing
85
SpringerLink / Bücher
81
Industrial marketing management : the international journal for industrial and high-tech firms
79
European Journal of Marketing
76
Journal of marketing management : MM
67
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Qualitative research in organizations and management : an international journal
58
Organizational research methods : ORM
57
Journal of the Academy of Marketing Science
52
Qualitative market research : an international journal
52
Legends in marketing
40
Journal of management inquiry
38
AMS review : official publication of the Academy of Marketing Science
37
Journal of Historical Research in Marketing
36
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
European journal of marketing : EJM
34
Springer eBook Collection / Business and Economics
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Qualitative Marktforschung : Konzepte - Methoden - Analysen
32
Marketing Intelligence & Planning
30
Strategic Direction
29
History of marketing thought ; Volume 1
28
Lehrbuch
27
Marketing : ZFP ; journal of research and management
27
Journal of macromarketing
25
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of marketing research : JMR
24
Review of marketing research
24
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of strategic marketing
19
Major theoretical debates and contemporary issues in marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Rethinking the case study in international business and management research
17
The development of marketing theory and its philosophical underpinnings
17
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ECONIS (ZBW)
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282
USB Cologne (EcoSocSci)
262
RePEc
30
BASE
19
EconStor
17
OLC EcoSci
9
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71
Nonparametric comparative statics and stability
Hale, Douglas R.
;
Lady, George M.
;
Maybee, John
;
Quirk, …
-
1999
Persistent link: https://www.econbiz.de/10000682353
Saved in:
72
Ordinal regression based on the rank modelling approach
Steland, Ansgar
-
1998
Persistent link: https://www.econbiz.de/10000659393
Saved in:
73
Marginale Regressionsmodelle mit variierenden Koeffizienten für kategoriale Zielvariablen
Gieger, Christian
-
1998
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000672639
Saved in:
74
Qualitative Marktforschung : Methoden, Einsatzmöglichkeiten und Beurteilungskriterien
Kepper, Gaby
-
1996
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10000565401
Saved in:
75
Aspekte qualitativer Sozialforschung : Studien zu Aktionsforschung, empirischer Hermeneutik und reflexiver Sozialtechnologie
Zedler, Peter
(
ed.
);
Moser, Heinz
(
contributor
)
-
1983
Persistent link: https://www.econbiz.de/10000089219
Saved in:
76
Qualitative Sozialforschung
Barton, Allen H.
;
Büchner, Fridlinde
;
Diederichs, Barbara
-
1979
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000092446
Saved in:
77
The information in contingency tables
Gokhale, Dattaprabhakar V.
;
Kullback, Solomon
-
1978
-
authorized facsimile by Univ. Microfilm
Persistent link: https://www.econbiz.de/10000066402
Saved in:
78
Qualitative research in marketing
Bellenger, Danny N.
;
Bernhardt, Kenneth L.
; …
-
1976
Persistent link: https://www.econbiz.de/10000050288
Saved in:
79
Verfahren der qualitativen Sozialforschung : Überblick und Alternativen
Witzel, Andreas
-
1982
Persistent link: https://www.econbiz.de/10000074935
Saved in:
80
Probleme qualitativer Sozialforschung : zur Entwicklungsgeschichte der Objektiven Hermeneutik
Reichertz, Jo
-
1986
Persistent link: https://www.econbiz.de/10000079503
Saved in:
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