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The persuasiveness of cultural value appeals in international advertising
Sanderse, Wouter; Hendriks, Berna; Brandt, Corine van den - In: Kooperation und Effizienz in der …, (pp. 233-244). 2006
Persistent link: https://www.econbiz.de/10003323063
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Is it necessary to adapt advertising appeals for national audiences in Western Europe?
Hoeken, Hans; Starren, Mariannne; Nickerson, Catherine; … - In: Journal of marketing communications 13 (2007) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10003438362
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The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna; Meurs, Frank van; Behnke, Gwendolyn - In: Journal of international consumer marketing 31 (2019) 4, pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
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Effects of difficult and easy English slogans in advertising for Dutch consumers
Hendriks, Berna; Meurs, Frank van; Poos, Chantal - In: Journal of current issues and research in advertising : … 38 (2017) 2, pp. 184-196
Persistent link: https://www.econbiz.de/10011745283
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Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?
Hoeken, Hans; Starren, Marianne; Nickerson, Catherine; … - In: Journal of marketing communications 13 (2007) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10008126004