Parallel importation, the selling of trademarked products through unauthorized distribution channels, can erode trademark image, strain channel relationships and disrupt global planning efforts. With the recent changes in federal court precedent and the landmark 1998 L’Anza Supreme Court...

Many nations have restrictions on advertising in certain product categories. This paper examines product category restrictions on advertising in four large East Asian markets: Japan, Taiwan, the People’s Republic of China, and South Korea. Product categories included in this study include...

The motivations behind Multinational Retailing were probably a combination of the author’s wanderlust and his perception of a gap in the retailing textbook literature. Research support emanated from complex circumstances. Thirty years later, more personnel‐oriented research and more study of...

Considers the development of international retail thought and the need for an integrated conceptual approach to the process of retail internationalisation. The paper considers the development of international retail thought within the context of international retail activity and subject...

The recent changes in the international forwarding environment have witnessed the emergence of “new forms” of forwarders incorporating a broad spectrum of services under one roof. Such total logistics companies are becoming a critical third party in obtaining a competitive advantage in...

The paper describes and analyses the introduction of just‐in‐time (JIT) production at Proton Cars, Malaysia. The paper examines the means of introducing JIT and the present scope of JIT within the company. The relevance of some existing models of JIT to the Malaysian experience is assessed....

In assessing international marketing endeavours, it is essential to understand customer services as a function of the logistics structures of global organisations. Users form idiosyncratic perceptions of service, and these ultimately influence the survival of the organisation‐customer...

Describes the major strategies used in setting prices in international markets. Emphasizes the issue of developing pricing strategies early in the development phase of new product development and discusses bundling strategies with the emphasis on adding value to mature products/services through...

International customer service is critical to the successful maintenance of profitable relationships with customers. An overview of international marketing in general is presented, customer service is examined, and some customer service management suggestions are discussed. The latter, it is...

Customer service has long been recognised as the output of an organisation′s logistics effort. There is some evidence that suggests that the types and levels of customer service desired are contingent on a particular industry or position within the marketing channel. Most of these...