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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341
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Investing in buyer-seller relationships in transitional markets : a market-based assets perspective
Hewett, Kelly; Krasnikov, Alexander V. - In: Journal of international marketing 24 (2016) 1, pp. 57-81
Persistent link: https://www.econbiz.de/10011460097
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Relationship marketing research (1983-2012) : an academic review and classification
Yadav, Brijesh Kumar; Singh, Abhijeet - In: International journal of electronic customer … 8 (2014) 4, pp. 221-250
Persistent link: https://www.econbiz.de/10011471518
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Satisfaction as a mediator between quality metrics in manufacturer-supplier relationships
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: International journal of business excellence 7 (2014) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011482011
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Relationship quality and its causal link to service value, satisfaction, and word-of-mouth
Lee, Younghan - In: Services marketing quarterly 37 (2016) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10011537851
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Determining the key factors of customer-brand relationship investment dimensions : insights from Malaysian mobile phone users
Zuraidah Zainol; Norjaya Mohd. Yasin; Nor Asiah Omar; … - In: Journal of relationship marketing : innovations & … 13 (2014) 4, pp. 318-342
Persistent link: https://www.econbiz.de/10010474271
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The role of friendship in relationship marketing, investigated in the retail service industries
Ahn, Jinwoo; Ock, Jungwon; Greene, Henry; Rho, Taeseok - In: Services marketing quarterly 35 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010401582
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Building relationships from the outside in : a case study of falken tire's drift toward success
O’Reilly, Kelley; Eckert, Jim - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 243-262
Persistent link: https://www.econbiz.de/10010490471