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Relationship marketing
25,968
Beziehungsmarketing
25,293
Lieferantenmanagement
17,407
Supplier relationship management
17,364
Marketingmanagement
16,958
Marketing management
16,372
Consumer behaviour
11,030
Konsumentenverhalten
10,989
Theorie
7,069
Theory
7,045
Customer satisfaction
5,665
Kundenzufriedenheit
5,620
Supply chain
5,585
Lieferkette
5,580
Deutschland
5,242
Germany
5,122
Marketing
4,268
Service quality
4,137
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4,125
Brand management
3,885
Markenführung
3,874
USA
3,098
United States
3,042
Electronic Commerce
2,976
E-commerce
2,897
Social Web
2,640
Social web
2,639
Online-Marketing
2,617
Internet marketing
2,561
Brand image
2,395
Markenimage
2,395
Innovation
2,300
Einzelhandel
2,166
Retail trade
2,142
Vertrauen
1,962
Confidence
1,950
Business-to-business marketing
1,931
B-to-B-Marketing
1,923
Strategisches Management
1,921
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1,901
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16,465
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7,479
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38,489
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113
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10
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1
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3,703
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3,703
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3,546
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2,969
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2,393
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2,327
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1,468
Sammelwerk
1,468
Case study
1,236
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1,236
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925
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851
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821
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821
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788
research-article
593
Ratgeber
427
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399
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397
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285
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285
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271
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207
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184
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184
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137
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137
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125
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101
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94
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68
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Bruhn, Manfred
206
Homburg, Christian
189
Kotler, Philip
133
Kumar, V.
107
Meffert, Heribert
93
Bauer, Hans H.
80
Kleinaltenkamp, Michael
75
Huber, Frank
73
Pepels, Werner
71
Sheth, Jagdish N.
70
Herrmann, Andreas
64
Svensson, Göran
64
Verhoef, Peter C.
64
Wiedmann, Klaus-Peter
63
Krafft, Manfred
57
Palmatier, Robert W.
56
Tomczak, Torsten
56
Grönroos, Christian
55
Han, Heesup
54
Hollebeek, Linda D.
53
Vrontis, Demetris
53
Backhaus, Klaus
52
Piller, Frank T.
52
Albers, Sönke
50
Keller, Kevin Lane
49
Gil Saura, Irene
48
Stauss, Bernd
48
Belz, Christian
47
Kirchgeorg, Manfred
46
Spiller, Achim
46
Ahlert, Dieter
44
Esch, Franz-Rudolf
44
Lindgreen, Adam
44
Wagner, Stephan M.
44
Diller, Hermann
43
Mattila, Anna S.
42
Smith, Alan D.
41
Thaichon, Park
41
Burmann, Christoph
40
Stock-Homburg, Ruth
40
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Springer Fachmedien Wiesbaden
135
American Marketing Association
58
National Bureau of Economic Research
52
IGI Global
40
Books on Demand GmbH <Norderstedt>
32
Fördergesellschaft Marketing an der Universität Augsburg
19
Verlag Dr. Kovač
19
OECD
18
Verlag Franz Vahlen
18
Haufe-Lexware GmbH & Co. KG
16
European Society for Opinion and Marketing Research
15
Université Paris-Dauphine (Paris IX)
15
Erasmus Research Institute of Management
13
Edward Elgar Publishing
12
Fachhochschule Reutlingen / European School of Business
12
Harvard Graduate School of Business Administration
12
Information Resources Management Association
12
De Gruyter Oldenbourg
11
Europäische Kommission
11
Springer-Verlag GmbH
11
AMACOM
10
Universität St. Gallen
10
INSEAD
9
NetLibrary, Inc
9
W. Kohlhammer GmbH
9
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
Bundesverband Materialwirtschaft, Einkauf und Logistik
8
Duncker & Humblot
8
European Association of Agricultural Economists
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
8
Universität Mannheim
8
Wiley-VCH
8
Chartered Institute of Marketing
7
Nomos Verlagsgesellschaft
7
UVK Verlagsgesellschaft mbH
7
American Management Association
6
Deutschland / Bundeswehr / Universität Hamburg
6
Erich-Schmidt-Verlag <Berlin>
6
IMP Group
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
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Industrial marketing management : the international journal for industrial and high-tech firms
1,171
Journal of business research : JBR
1,103
Journal of retailing and consumer services
665
SpringerLink / Bücher
553
International journal of production economics
502
The journal of business & industrial marketing
466
International journal of production research
355
Journal of strategic marketing
339
International journal of hospitality management
308
Journal of the Academy of Marketing Science
293
European journal of operational research : EJOR
283
Gabler Edition Wissenschaft
241
The journal of services marketing
240
Journal of marketing
236
European journal of marketing : EJM
222
The service industries journal
217
Journal of marketing management : MM
210
Europäische Hochschulschriften / 5
199
Marketing intelligence & planning
185
Management science : journal of the Institute for Operations Research and the Management Sciences
182
European Journal of Marketing
173
The journal of brand management : an international journal
170
Journal of business-to-business marketing
169
Journal of purchasing and supply management
165
Asia Pacific journal of marketing and logistics
163
International journal of electronic customer relationship management : IJECRM
161
The journal of product & brand management
149
Cogent business & management
142
Journal of retailing
139
Psychology & marketing
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
137
Journal of marketing communications
136
Journal of travel and tourism marketing
134
Springer eBook Collection / Business and Economics
133
Tourism management : research, policies, practice
132
International journal of contemporary hospitality management
130
Journal of service management
127
Journal of hospitality marketing & management
126
Journal of service research : JSR
126
Business horizons
124
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ECONIS (ZBW)
55,231
Other ZBW resources
961
USB Cologne (EcoSocSci)
826
RePEc
262
EconStor
133
BASE
69
OLC EcoSci
24
USB Cologne (business full texts)
12
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41
Marketing management
Marshall, Greg W.
;
Johnston, Mark W.
-
2010
-
Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
Saved in:
42
Marketing's relationship to society
Wilkie, William L.
;
Moore, Elizabeth S.
- In:
Handbook of marketing
,
(pp. 9-38)
.
2006
Persistent link: https://www.econbiz.de/10003335032
Saved in:
43
E-commerce and marketing
Tayal, Pravin Kumar
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003792710
Saved in:
44
The impact of international relationship marketing
Scholz, Ulrich
-
2009
Persistent link: https://www.econbiz.de/10003893054
Saved in:
45
Relationship marketing in micro and small enterprises and local authorities - international comparison
Lukášová, R°užena
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10003895968
Saved in:
46
Handbuch Kundenbindungsmanagement
Bruhn, Manfred
(
ed.
);
Homburg, Christian
(
ed.
)
-
2010
-
7., vollst. überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003901857
Saved in:
47
Marketing nach Maß : von der Vielfalt profitieren
Riesenbeck, Hajo
;
Perrey, Jesko
-
2007
Persistent link: https://www.econbiz.de/10003456595
Saved in:
48
The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope
- In:
Journal of marketing management : MM
23
(
2007
)
3/4
,
pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
Saved in:
49
Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred
-
2009
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003438509
Saved in:
50
Relationship marketing : text and cases
Shajahan, S.
-
2006
-
reprint
Persistent link: https://www.econbiz.de/10003423645
Saved in:
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