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Marketing management
Marshall, Greg W.; Johnston, Mark W. - 2010 - Internat. ed.
Persistent link: https://www.econbiz.de/10003777491
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Marketing's relationship to society
Wilkie, William L.; Moore, Elizabeth S. - In: Handbook of marketing, (pp. 9-38). 2006
Persistent link: https://www.econbiz.de/10003335032
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E-commerce and marketing
Tayal, Pravin Kumar (contributor) - 2008
Persistent link: https://www.econbiz.de/10003792710
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The impact of international relationship marketing
Scholz, Ulrich - 2009
Persistent link: https://www.econbiz.de/10003893054
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Relationship marketing in micro and small enterprises and local authorities - international comparison
Lukášová, R°užena (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003895968
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Handbuch Kundenbindungsmanagement
Bruhn, Manfred (ed.); Homburg, Christian (ed.) - 2010 - 7., vollst. überarb. und aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003901857
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Marketing nach Maß : von der Vielfalt profitieren
Riesenbeck, Hajo; Perrey, Jesko - 2007
Persistent link: https://www.econbiz.de/10003456595
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The meaning of commitment in professional service relationships: a study of the meaning of commitment used by lawyers and their clients
Frow, Penelope - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 243-265
Persistent link: https://www.econbiz.de/10003458973
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Relationship Marketing : das Management von Kundenbeziehungen
Bruhn, Manfred - 2009 - 2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10003438509
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Relationship marketing : text and cases
Shajahan, S. - 2006 - reprint
Persistent link: https://www.econbiz.de/10003423645