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Relationship marketing, engine of sustainable development and organisational change in the Romanian business environment
Pop, Nicolae Al.; Roman, Mihaela; Săniuţă, Adina; … - In: Amfiteatru economic : an economic and business research … 14 (2012) 32, pp. 348-363
Persistent link: https://www.econbiz.de/10010242402
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Adoption of customer relationship management in the service sector and its impact on performance
Law, Agnes K. Y.; Ennew, Christine T.; Mitussis, Darryn - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 301-330
Persistent link: https://www.econbiz.de/10010244771
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Electronic networks and relationship marketing : qualitative evidence from Jordanian travel agencies
Al-Weshah, Ghazi A.; Alnsour, Muhammed S.; Al-Hyari, Khalil - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 261-279
Persistent link: https://www.econbiz.de/10010244781
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The benefits of sales force automation (SFA) : an empirical examination of SFA usage on relationship quality and performance
Holloway, Betsy Bugg; Deitz, George D.; Hansen, John D. - In: Journal of relationship marketing : innovations & … 12 (2013) 4, pp. 223-242
Persistent link: https://www.econbiz.de/10010244789
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What motivates professional service firm employees to narture client dialogues?
Fischer, Alban Dominique; Sieg, Jan Henrik; Wallin, … - In: The service industries journal 34 (2014) 5, pp. 399-421
Persistent link: https://www.econbiz.de/10010379366
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The effects of relationship marketing on share of business : a synthesis and comparison of models
Vieira, Armando Luis; Winklhofer, Heidi; Ennew, Christine T. - In: Journal of business-to-business marketing 21 (2014) 2, pp. 85-110
Persistent link: https://www.econbiz.de/10010382578
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The consumer-provider relationship in the dental industry
Griffith, Andrew S.; Abratt, Russell - In: Health marketing quarterly 30 (2013) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10010196476
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The implementation of relationship marketing by independent Egyptian hotels
Essawy, Mohamed - In: Tourism and hospitality research : the surrey quarterly … 12 (2012) 4, pp. 175-187
Persistent link: https://www.econbiz.de/10010203099
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Visual antecedents of patronage : personal and professional items in the servicescape
Dean, Dwane H. - In: Services marketing quarterly 35 (2014) 1, pp. 68-83
Persistent link: https://www.econbiz.de/10010346089
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A comparative study of small business owner-managers' identity construction in B2B relationship marketing and business networking discourse in the UK and China
Preechanont, Piyanuch; Lu, Tao - In: Journal of enterprising culture 21 (2013) 4, pp. 495-532
Persistent link: https://www.econbiz.de/10010346341