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Relationships and networks
Möller, K. E. Kristian - In: Marketing theory : a student text, (pp. 304-329). 2010
Persistent link: https://www.econbiz.de/10003950912
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Theory map of business marketing : relationships and networks perspectives
Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 3, pp. 324-335
Persistent link: https://www.econbiz.de/10009766133
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Investieren in die Ernährungswirtschaft Osteuropas : ein Beurteilungsrahmen zur Risikoanalyse
Möller, Kristian - 1996 - Als Ms. gedr
Persistent link: https://www.econbiz.de/10000963861
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Research traditions in marketing : theoretical notes
Möller, K. E. Kristian - 1992
Persistent link: https://www.econbiz.de/10000849435
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Questioning the theory-praxis gap in marketing : types and drivers of research implementation
Möller, K. E. Kristian - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
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Industrial buying behavior of production materials : a conceptual model and analysis
Möller, Kristian - 1981
Persistent link: https://www.econbiz.de/10004808689
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Managerial application potential of multiattribute choice models
Möller, Kristian - 1978
Persistent link: https://www.econbiz.de/10004808711
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
Möller, Kristian - 1977
Persistent link: https://www.econbiz.de/10004824095
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Perceived uncertainty and consumer characteristics in brand choice : investigation with durable and nondurable products
Möller, Kristian - 1979
Persistent link: https://www.econbiz.de/10013391630
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Research approaches as decision heuristics in marketing research
Möller, K. E. Kristian; Ranta, Timo - 1993
Persistent link: https://www.econbiz.de/10000864100