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System supplier's customer strategy
Helander, Anton; Möller, K. E. Kristian - In: Industrial marketing management : the international … 36 (2007) 6, pp. 719-730
Persistent link: https://www.econbiz.de/10003507158
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Rise of strategic nets - new modes of value creation
Möller, K. E. Kristian; Rajala, Arto - In: Industrial marketing management : the international … 36 (2007) 7, pp. 895-908
Persistent link: https://www.econbiz.de/10003532806
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The marketing theory or theories into marketing? : plurality of research traditions and paradigms
Möller, K. E. Kristian; Pels, Jaqueline; Saren, Michael - In: The SAGE handbook of marketing theory, (pp. 151-173). 2010
Persistent link: https://www.econbiz.de/10003923114
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How to build a strategic network : a practitioner-oriented process model for the ICT sector
Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 41 (2012) 3, pp. 481-494
Persistent link: https://www.econbiz.de/10009546603
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Do we really understand business marketing? : getting beyond the RM and BM matrimony
Pels, Jaqueline; Möller, K. E. Kristian; Saren, Michael - In: The journal of business & industrial marketing 24 (2009) 5/6, pp. 322-336
Persistent link: https://www.econbiz.de/10009524515
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Multiplicity of norms in inter-company cooperation
Tuusjärvi, Eiren; Möller, K. E. Kristian - In: The journal of business & industrial marketing 24 (2009) 7, pp. 519-528
Persistent link: https://www.econbiz.de/10009525719
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri; Möller, K. E. Kristian - In: Industrial marketing management : the international … 45 (2015), pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian; Parvinen, Petri - In: Industrial marketing management : the international … 45 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
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Making a profit with R&D services : the critical role of relational capital
Kohtamäki, Marko; Partanen, Jukka; Möller, K. E. Kristian - In: Industrial marketing management : the international … 42 (2013) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10009734093
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Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto; Westerlund, Mika; Möller, K. E. Kristian - In: European journal of marketing : EJM 46 (2012) 10, pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193