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The internationalization of sm...
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International marketing
9
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4
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4
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4
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Vianelli, Donata
29
Alon, Ilan
7
Pegan, Giovanna
7
De Luca, Patrizia
5
Jaffe, Eugene D.
4
Dianoux, Christian
3
Reardon, James
3
Valta, Manuela
3
Domański, Tomasz
2
Herrmann, Jean Luc
2
Marzano, Fabio Claudio
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Prange, Christiane
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de Luca, Patrizia
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Journal of East-West business
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MERCATI E COMPETITIVITÀ
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Cultural and technological influences on global business
1
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1
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Fashion brand internationalization : opportunities and challenges
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Franchising globally : innovation, learning and imitation
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Handbook of research on effective marketing in contemporary globalism
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Industrial marketing management : the international journal for industrial and high-tech firms
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International Series in Advanced Management Studies
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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Proceedings of the 15th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : November 29 - December 1, 2007, Vienna, Austria
1
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Sustainable business ; Volume 3
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Sustainable marketing, branding, and reputation management : strategies for a greener future
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ECONIS (ZBW)
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In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland
Vianelli, Donata
;
Dianoux, Christian
;
Domański, Tomasz
; …
- In:
Journal of East-West business
13
(
2007
)
2/3
,
pp. 115-142
Persistent link: https://www.econbiz.de/10003481696
Saved in:
2
Franchising in Italy
Alon, Ilan
;
Vianelli, Donata
- In:
Franchising globally : innovation, learning and imitation
,
(pp. 93-119)
.
2010
Persistent link: https://www.econbiz.de/10003956590
Saved in:
3
In-store shoping behavior : a cross-cultural comparison in Italy, France and Poland
Vianelli, Donata
;
Dianoux, Christian
;
Domański, Tomasz
; …
- In:
Market entry and operational decision making in …
,
(pp. 115-142)
.
2006
Persistent link: https://www.econbiz.de/10003525097
Saved in:
4
Entry strategies and distribution channels of Italian SMEs in the Chinese market
De Luca, Patrizia
;
Vianelli, Donata
;
Marzano, Fabio Claudio
- In:
Cultural and technological influences on global business
,
(pp. 509-528)
.
2013
Persistent link: https://www.econbiz.de/10009757772
Saved in:
5
Modalità d'entrata e scelte distributive del made in Italy in Cina
Vianelli, Donata
(
contributor
); …
-
2012
Persistent link: https://www.econbiz.de/10010200596
Saved in:
6
Distribution channel governance and value of "Made in Italy" products in the Chinese market
Vianelli, Donata
;
De Luca, Patrizia
;
Bortoluzzi, Guido
- In:
International marketing and the country of origin …
,
(pp. 133-153)
.
2012
Persistent link: https://www.econbiz.de/10009787681
Saved in:
7
Diesel: an unconventional, innovative, international-lifestyle, Italian company
Vianelli, Donata
;
Pegan, Giovanna
;
Valta, Manuela
- In:
Fashion brand internationalization : opportunities and …
,
(pp. 65-88)
.
2016
Persistent link: https://www.econbiz.de/10011500855
Saved in:
8
Transcultural marketing and product life cycles in international markets
Vianelli, Donata
;
Valta, Manuela
- In:
Handbook of research on effective marketing in …
,
(pp. 377-392)
.
2014
Persistent link: https://www.econbiz.de/10010403462
Saved in:
9
"Made in Italy" brands in the US and China : does country of origin matter?
Vianelli, Donata
;
Pegan, Giovanna
- In:
Journal of euromarketing
23
(
2014
)
1/2
,
pp. 57-73
Persistent link: https://www.econbiz.de/10010504727
Saved in:
10
Global marketing : contemporary theory, practice, and cases
Alon, Ilan
;
Jaffe, Eugene D.
-
2013
Persistent link: https://www.econbiz.de/10009516646
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