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Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna; Van Osselaer, Stijn M. J.; Bijmolt, … - In: Journal of marketing 73 (2009) 4, pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
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Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano; Langhe, Bart de; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 6, pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
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The accuracy-enhancing effect of biasing cues
Vanhouche, Wouter; Van Osselaer, Stijn M. J. - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 317-327
Persistent link: https://www.econbiz.de/10003880201
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The emotional information processing system is risk averse: ego-depletion and investment behavior
Langhe, Bart de; Sweldens, Steven; Van Osselaer, Stijn M. J. - 2008
Persistent link: https://www.econbiz.de/10008662392
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Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Sweldens, Steven; Van Osselaer, Stijn M. J.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 473-489
Persistent link: https://www.econbiz.de/10008662501
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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A connectionist model of brand-quality associations
Janiszewski, Chris A.; Van Osselaer, Stijn M. J. - 2010
Persistent link: https://www.econbiz.de/10003924135
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The anchor contraction effect in international marketing research
Langhe, Bart de; Puntoni, Stefano; Fernandes, Daniel; … - In: Journal of marketing research : JMR 48 (2011) 2, pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
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Make me special : gender differences in consumers' responses to loyalty programs
Melnyk, Valentyna; Van Osselaer, Stijn M. J. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 545-559
Persistent link: https://www.econbiz.de/10009579993
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The effects of process and outcome accountability on judgment process and performance
Langhe, Bart de; Van Osselaer, Stijn M. J.; Wierenga, Berend - In: Organizational behavior and human decision processes : … 115 (2011) 2, pp. 238-252
Persistent link: https://www.econbiz.de/10009229279