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The new marketing myopia
Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 4-11
Persistent link: https://www.econbiz.de/10003979284
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What's at stake? : stakeholder engagement strategy as the key to sustainable growth
Smith, N. Craig; Ansett, Sean; Erez, Lior - 2011
Persistent link: https://www.econbiz.de/10008901939
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Overcoming rural distribution challenges at the bottom of the pyramid
Vachani, Sushil; Smith, N. Craig - In: Global challenges in responsible business, (pp. 268-302). 2010
Persistent link: https://www.econbiz.de/10003996955
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Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - In: Business ethics quarterly : the journal of the Society … 20 (2010) 4, pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
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Overcoming rural distribution challenges at the bottom of the pyramid
Vachani, Sushil; Smith, N. Craig - 2010
Persistent link: https://www.econbiz.de/10008807545
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Consumer perceptions of corporate social responsibility : the CSR halo effect
Smith, N. Craig; Read, Daniel; Lopez-Rodriguez, Sofia - 2010
Persistent link: https://www.econbiz.de/10008807564
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Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig; Palazzo, Guido; Bhattacharya, C. B. - 2010
Persistent link: https://www.econbiz.de/10008807568
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Ethical decision making and research deception in the behavioral sciences : an application of social contract theory
Kimmel, Allan J.; Smith, N. Craig; Klein, Jill Gabrielle - 2010
Persistent link: https://www.econbiz.de/10008808258
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Global challenges in responsible business
Smith, N. Craig (ed.) - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003942975
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Mainstreaming corporate responsibility : an introduction
Smith, N. Craig; Lenssen, Gilbert - In: Mainstreaming corporate responsibility, (pp. 2-7). 2009
Persistent link: https://www.econbiz.de/10003855238