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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...
Persistent link: https://www.econbiz.de/10010197480
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata; Von Der Osten, Flávio; Didonet, Simone … - In: Journal of nonprofit & public sector marketing 33 (2021) 1, pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
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Broadening the concept of marketing
Sparks, David L. (contributor) - American Marketing Association - 1970
Persistent link: https://www.econbiz.de/10000562049
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003717368
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Broadening the concept of marketing - too far
Luck, David Johnston - 2008
Persistent link: https://www.econbiz.de/10003717371
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Marketing in nonprofit organizations
Shapiro, Benson P. - 2008
Persistent link: https://www.econbiz.de/10003717374
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Intersector transfer of marketing knowledge
Andreasen, Alan R. - 2008
Persistent link: https://www.econbiz.de/10003717493
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The relationship between resource dependence and market orientation : the specific case of non-profit organisations
Macedo, Isabel Maria; Pinho, José Carlos - 2008
Persistent link: https://www.econbiz.de/10003717502
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The marketing of political candidates
Shama, Avraham - 2008
Persistent link: https://www.econbiz.de/10003717595