//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adoption of stationary fuel ce...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
17,084
Marketing management
16,495
Marketing
3,862
Consumer behaviour
3,231
Konsumentenverhalten
3,226
Zielgruppe
2,868
Target group
2,471
Theorie
2,402
Theory
2,397
Deutschland
2,191
Relationship marketing
2,085
Beziehungsmarketing
2,078
Germany
2,074
USA
1,545
Brand management
1,505
Markenführung
1,497
United States
1,491
Online-Marketing
1,423
Internet marketing
1,382
Strategisches Management
1,184
Unternehmenserfolg
1,041
Firm performance
1,035
Werbung
973
Innovation
945
Strategic management
921
Advertising
911
Werbewirkung
805
Advertising effects
798
Internationales Marketing
796
International marketing
783
SME
783
KMU
782
Social Web
781
Social web
781
Marktforschung
772
Markenimage
678
Brand image
674
Market research
658
Innovationsmanagement
577
Marketing theory
569
more ...
less ...
Online availability
All
Undetermined
4,694
Free
2,042
Type of publication
All
Article
11,718
Book / Working Paper
8,886
Journal
64
Type of publication (narrower categories)
All
Article in journal
8,458
Aufsatz in Zeitschrift
8,458
Aufsatz im Buch
2,804
Book section
2,804
Hochschulschrift
1,352
Graue Literatur
1,293
Non-commercial literature
1,293
Thesis
1,096
Lehrbuch
769
Collection of articles of several authors
743
Sammelwerk
743
Textbook
651
Working Paper
637
Arbeitspapier
612
Bibliografie enthalten
559
Bibliography included
559
Case study
511
Fallstudie
511
Aufsatzsammlung
444
Konferenzschrift
233
Ratgeber
213
Guidebook
194
Conference proceedings
150
research-article
142
Reprint
122
Dissertation u.a. Prüfungsschriften
108
Glossar enthalten
103
Glossary included
103
Handbook
93
Handbuch
93
Conference paper
79
Konferenzbeitrag
79
Festschrift
45
Collection of articles written by one author
44
Sammlung
44
Amtsdruckschrift
43
Government document
43
Fallstudiensammlung
41
Bibliografie
37
review-article
33
more ...
less ...
Language
All
English
14,664
German
5,475
Undetermined
330
French
90
Polish
41
Russian
33
Hungarian
24
Spanish
19
Dutch
16
Swedish
13
Italian
11
Ukrainian
11
Portuguese
5
Romanian
4
Slovak
4
Bulgarian
3
Danish
2
Turkish
2
Valencian
1
Czech
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
122
Bruhn, Manfred
105
Homburg, Christian
79
Meffert, Heribert
79
Pepels, Werner
60
Keller, Kevin Lane
45
Wiedmann, Klaus-Peter
45
Tomczak, Torsten
44
Kirchgeorg, Manfred
42
Sheth, Jagdish N.
41
Bauer, Hans H.
38
Kumar, V.
38
Esch, Franz-Rudolf
37
Backhaus, Klaus
36
Albers, Sönke
33
Kleinaltenkamp, Michael
33
Kitchen, Philip J.
32
Burmann, Christoph
29
Piercy, Nigel
29
Vrontis, Demetris
29
Diller, Hermann
28
Berndt, Ralph
27
Kerin, Roger A.
27
Peter, Jerome Paul
27
Reinecke, Sven
27
Kuß, Alfred
25
McDonald, Malcolm
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Belz, Christian
23
Melewar, T. C.
23
Balmer, John M. T.
22
Drees, Norbert
22
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Huber, Frank
22
Pelsmacker, Patrick de
22
Schultz, Don E.
22
Varadarajan, Rajan
22
Ahlert, Dieter
21
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
84
American Marketing Association
58
OECD
20
Books on Demand GmbH <Norderstedt>
19
Fördergesellschaft Marketing an der Universität Augsburg
16
European Society for Opinion and Marketing Research
15
IGI Global
13
International Energy Agency
12
National Bureau of Economic Research
12
De Gruyter Oldenbourg
11
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Haufe-Lexware GmbH & Co. KG
10
Edward Elgar Publishing
9
Fachhochschule Reutlingen / European School of Business
9
Institut für Arbeitsmarkt- und Berufsforschung (IAB)
9
Institut für Demoskopie Allensbach
9
Duncker & Humblot
8
Harvard Graduate School of Business Administration
8
NetLibrary, Inc
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
International Labour Organization (ILO), United Nations
7
Springer Gabler <Firma>
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Asian Development Bank
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Wiley-VCH
6
Campus Verlag
5
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Erich-Schmidt-Verlag
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Springer-Verlag GmbH
5
more ...
less ...
Published in...
All
Journal of business research : JBR
341
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
242
Journal of strategic marketing
197
European journal of marketing : EJM
138
Europäische Hochschulschriften / 5
132
Journal of marketing management : MM
129
Journal of the Academy of Marketing Science
115
Journal of marketing communications
113
The journal of business & industrial marketing
108
Journal of marketing
105
Marketing intelligence & planning
96
Journal of retailing and consumer services
95
Springer eBook Collection
89
Gabler Edition Wissenschaft
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of advertising research
75
European Journal of Marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing Intelligence & Planning
68
The journal of brand management : an international journal
66
Young consumers : insight and ideas for responsible marketers
66
Lehrbuch
60
Psychology & marketing
57
Asia Pacific journal of marketing and logistics
50
The marketing review
50
Business horizons
49
Journal of advertising : official publication of the American Academy of Advertising
49
Springer eBook Collection / Business and Economics
49
Harvard-Business-Manager : das Wissen der Besten
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Harvard business review : HBR
47
International marketing review
47
Journal of global marketing
46
Marketing letters : a journal of research in marketing
46
Journal of marketing research : JMR
43
Marketing : ZFP ; journal of research and management
43
International journal of technology marketing : IJTMkt
42
Jahrbuch der Absatz- und Verbrauchsforschung
42
The journal of product & brand management
42
more ...
less ...
Source
All
ECONIS (ZBW)
19,266
USB Cologne (EcoSocSci)
874
Other ZBW resources
251
RePEc
199
EconStor
53
USB Cologne (business full texts)
14
BASE
9
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
20,668
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Business models for micro CHP in residential buildings
Boehnke, Jasper
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003711509
Saved in:
2
Endverbrauchersegmentierung auf dem deutschen Markt für Hart-, Schnitt- und Weichkäse und Konsequenzen für das Marketing der Anbieter
Annas, Fabian
-
1994
Persistent link: https://www.econbiz.de/10000881365
Saved in:
3
Marktsegmentierung als Marketingstrategie von Kreditinstituten unter besonderer Berücksichtigung jugendlicher Zielgruppen
Halsch, Gerhard
-
1995
Persistent link: https://www.econbiz.de/10000548209
Saved in:
4
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
5
Ausländische Mitbürger als
Zielgruppe
deutscher Kreditinstitute : Möglichkeiten und Grenzen einer segmentspezifischen Bearbeitung
Sperl, Klaus-Ulrich
-
1996
Persistent link: https://www.econbiz.de/10000585423
Saved in:
6
Permission marketing : turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
7
Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I.
-
1985
Persistent link: https://www.econbiz.de/10000087995
Saved in:
8
Die Durchbrechung des Alterstabus : qualitative Marktforschung auf der Spur zu einer "schwierigen
Zielgruppe
"
Neundorfer, Lisa
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 99-117
Persistent link: https://www.econbiz.de/10003714826
Saved in:
9
"Bookseller's best Friend" - unverstanden ; der Buchbranche fehlt trotz Erfolgen mit der
Zielgruppe
50plus die Zukunftsstrategie
Meyer, Andreas
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 227-252
Persistent link: https://www.econbiz.de/10003714870
Saved in:
10
"Auf neuen Gleisen zu älteren Kunden" : zielgruppenspezifische Marketingmaßnahmen der Deutschen Bahn AG
Engel, Ellen
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 281-301
Persistent link: https://www.econbiz.de/10003714884
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->