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Competitiveness in the real economy : value aggregation, economics and management in the provision of goods and services
Silva, Rui Vinhas da - 2013
Persistent link: https://www.econbiz.de/10010371526
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Por que não cresce a economia portuguesa? : uma viagem à competitividade das boas empresas de Portugal
Silva, Rui Vinhas da - 2018
Persistent link: https://www.econbiz.de/10012195905
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A Critical Success Factor model for CRM implementation
Silva, Rui Vinhas da; Rahimi, Ilan Daniel's - In: International journal of electronic customer … 1 (2007/08) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10003754235
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Online corporate brand image, satisfaction and loyalty
Silva, Rui Vinhas da; Alwi, Sharifah Faridah Syed - In: The journal of brand management : an international journal 16 (2008/09) 3, pp. 119-144
Persistent link: https://www.econbiz.de/10003790466
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Assessing brand personality associations of top-of-mind wine brands
Brochado, Ana; Silva, Rui Vinhas da; LaPlaca, Peter J. - In: International journal of wine business research : IJWBR 27 (2015) 2, pp. 125-142
Persistent link: https://www.econbiz.de/10011381354
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Managing volunteerism behaviour : the drivers of donations practices in religious and secular organisations
Abreu, Madalena Eça de; Laureano, Raul Manuel da Silva; … - In: Journal of general management 40 (2014/15) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10011302355
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Measuring corporate reputation in B2B markets : the corporate personality adapted scale
Sequeira, Nuno; Silva, Rui Vinhas da; Ramos, Madalena; … - In: The IUP journal of knowledge management : IJKM 13 (2015) 3, pp. 31-63
Persistent link: https://www.econbiz.de/10011338098
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B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.; Silva, Rui Vinhas da - In: Psychology & marketing 33 (2016) 4, pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
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Volunteerism, compassion and religiosity as drivers of donations practices
Abreu, Madalena Eça de; Laureano, Raul Manuel da Silva; … - In: International journal of nonprofit and voluntary sector … 20 (2015) 3, pp. 256-276
Persistent link: https://www.econbiz.de/10011493319