The marketing literature has made significant progress towards a better understanding of how firms can effectively design and manage their channels of distribution. However, the complexity of today’s channel systems raises additional issues that remain unaddressed. The purpose of this article...

In an empirical examination of the effects of inequity in interorganizational relationships, the authors find similarities and differences in the way that Dutch and U.S. automobile dealers react to inequity in their relationships with their automobile suppliers. As predicted by equity theory,...

Purpose – This research aims to study how buyers' budget constraints influence buyers' perceptions of discounts presented in a dollars‐off versus percentage‐off format. A comparison of perceptions of discount format under budget constraints is missing from the past literature. The current...