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Flying ahead of the airplane
Taneja, Nawal K. - 2016
1. Introduction -- 2. Monitoring uber trends -- 3. Game changing : potential airline scenarios -- 4. Are airline … managements prepared? -- 5. Social networking phenomena -- 6. Building airline brands and developing loyalty -- 7. Gaining … insights from non-airline brands around the world -- 8. Preparing for tomorrow. …
Persistent link: https://www.econbiz.de/10014499914
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Is ownership of brands passe? : a new model of temporary usage for durable goods
Kerschbaumer, René Hubert; Foscht, Thomas; … - In: The journal of business strategy 45 (2024) 5, pp. 305-313
Persistent link: https://www.econbiz.de/10015056029
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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International Strategic Management of Brands and Online Firms : Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms' Internationalization
Sinning, Carolina - 2022
Introduction -- Literature Review and Research Gaps -- Structure and Contribution of the Studies -- Further Remarks -- Introduction -- Conceptual Framework -- Hypothesis Development -- Empirical Study -- Discussion and Implications -- Limitations and Further Research -- Introduction --...
Persistent link: https://www.econbiz.de/10013270886
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Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad - In: EuroMed journal of management : EMJM 6 (2024) 1, pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
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An empirical analysis of airline business model convergence
Daft, Jost; Albers, Sascha - In: Journal of air transport management 46 (2015), pp. 3-11
Persistent link: https://www.econbiz.de/10011342706
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Incumbent inertia upon disruptive change in the airline industry: causal factors for routine rigidity and top management moderators
Viellechner, Oliver; Wulf, Torsten - 2010
Persistent link: https://www.econbiz.de/10008759360
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Airline strategy : from network management to business models
Bieger, Thomas; Wittmer, Andreas - In: Aviation systems : management of the integrated …, (pp. 77-102). 2011
Persistent link: https://www.econbiz.de/10009297308
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A conceptual framework for measuring airline business model convergence
Daft, Jost; Albers, Sascha - 2012
This paper develops a measurement framework that synthesizes the airline and strategy literature to identify relevant … dimensions and elements of airline business models. The applicability of this framework for describing airline strategies and … structures and, based on this conceptualization, for assessing the potential convergence of airline business models over time is …
Persistent link: https://www.econbiz.de/10009566412
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Impact of knowledge brokering on performance heterogeneity among business models
Nair, Sujith; Nisar, Arsalan; Palacios, Miguel; Ruiz, Felipe - In: Management decision : MD 50 (2012) 9, pp. 1649-1660
/methodology/approach: The model is conceptualized and accompanied by a case study on the airline industry to explain knowledge brokerage that …
Persistent link: https://www.econbiz.de/10009682083