This paper analyses the consequences of advertising in the children's breakfast cereal market. I take advantage of the … fact that advertising directed at children is prohibited in the Canadian province of Quebec to examine the nature of …

to children. The FTC has considerable latitude to regulate individual food advertisements more rigorously, either on the …Growing awareness of the role that food and beverage advertising plays in the epidemic of childhood obesity has … prompted calls for stricter oversight of advertising practices. The food and beverage industries have taken voluntary steps in …

impact on children’s exposure to unhealthy food advertising. Thus, throughout the chapter I comment on the potential to …, University of Sydney. This chapter examines the substantive content and coverage of the two main food industry initiatives … regulating food advertising (the RCMI and QSRI), and compares them to the Alcohol Beverages Advertising (and Packaging) Code …