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The selection of a suitable customer lifetime value (CLV) model is a key issue for companies that are introducing a CLV managerial approach in their online B2C relationship stores. The online retail environment places CLV models on several specific assumptions, e.g. non-contractual relationship,...

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B2B digital marketing strategy : a framework for assessing digital touchpoints and increasing customer loyalty based on Austrian companies from heating, ventilation and air conditi...

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Engineering the value network of the customer interface and marketing in the data-rich retail environment

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