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Ads aimed at dads : exploring consumers' reactions towards advertising that conforms and challenges traditional gender role ideologies

Baxter, Stacey M.; Kulczynski, Alicia; Ilicic, Jasmina - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 970-982

Persistent link: https://www.econbiz.de/10011644537

Is there gender bias when creative directors judge advertising? : name cue effect in ad evaluation

Roca, David; Tena, Daniel; Lázaro, Patrícia; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 1008-1023

Persistent link: https://www.econbiz.de/10011644541

Modelling consumer responses to advertising slogans through artificial neural networks

Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116

Persistent link: https://www.econbiz.de/10011612049

Investigating consumer behavioural intention to utilise digital signage

Hough, Michelle; Bae, Young Han; Jun, Jong Woo - In: International journal of internet marketing and … 10 (2016) 4, pp. 255-269

Persistent link: https://www.econbiz.de/10011688469

The moderating effect of self-esteem on consumer responses to global positioning in advertising

Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 272-292

Persistent link: https://www.econbiz.de/10011689808

Marketing to tourists from unfriendly countries : should we even try?

Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282

Persistent link: https://www.econbiz.de/10011982330

Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?

Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of international business studies : JIBS ; an … 50 (2019) 3, pp. 295-317

Persistent link: https://www.econbiz.de/10012006997

Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children

Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789

Persistent link: https://www.econbiz.de/10011970118

Colours in advertising and affective responses : the moderating role of gender and optimum stimulation level

Balamoorthy, S.; Pandey, Mrinalini - In: International journal of applied management science 11 (2019) 3, pp. 255-276

Persistent link: https://www.econbiz.de/10012110840

Consumer attitudes towards Instagram advertisements in Egypt : the role of the perceived advertising value and personalization

Gaber, Hazem Rasheed; Wright, Len Tiu; Kooli, Kaouther - In: Cogent business & management 6 (2019), pp. 1-13

by presenting the factors that can make consumers hold favourable attitudes towards advertising on their Instagram … replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for … marketers to follow when advertising on Instagram. …

Persistent link: https://www.econbiz.de/10012114176