"Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing...

We address a critical question that many firms are facing in this era of "big data'': Can customer data be stored and analyzed in an easy-to-manage and scalable manner without significantly compromising the inferences that can be made about the customers' transaction activity? We address this...

Die Auswahl von Kunden für Vertriebskampagnen stellt eine zentrale Herausforderung im Kundenbeziehungsmanagement dar. Dieser Beitrag stellt mit dem Nettoscoring einen Ansatz zur effektiven Steuerung von Vertriebskampagnen vor, der diejenigen Kunden in Kampagnen einbezieht, für die der...