Niu, Baozhuang; Ruan, Yiyuan; Xu, Haotao - 2022
revealed and the channel competition will be softened. We then study the brand’s strategy choice by formulating the brands …’ trade-offs among triple competition under co-existing strategy (the brand decides co-selling with the copycats in the e …-marketplace), dual channel competition under channel separation strategy (the brand decides selling in the self-operated channel only …