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How market perceptions influence knowledge strategies on user involvement
Christiansen, John K.; Lefèvre, Anne Sofie; Varnes, … - In: Strategic market creation : a new perspective on …, (pp. 285-312). 2008
Persistent link: https://www.econbiz.de/10003732366
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Tribal entrepreneurship : "consumer made" and creative coummunities as market makers
Cova, Bernard; Pace, Stefano - In: Strategic market creation : a new perspective on …, (pp. 313-336). 2008
Persistent link: https://www.econbiz.de/10003732371
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Three types of firm-related online communities
Kornum, Niels - In: Strategic market creation : a new perspective on …, (pp. 337-361). 2008
Persistent link: https://www.econbiz.de/10003732372
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Consumers' participation in market co-creation : how gay consumers impact on marketing strategies through consumer society
Podestà, Stefano; Visconti, Luca M. - In: Strategic market creation : a new perspective on …, (pp. 389-411). 2008
Persistent link: https://www.econbiz.de/10003732378
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Strategic adjustment between innovation and production : generation of integrated archetypes in Spanish service firms
Hortelano, Dioni Elche (contributor);  … - 2008
This paper investigates empirically the strategic alignment between innovation and production strategies in a sample of …
Persistent link: https://www.econbiz.de/10003732483
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The long-term impact of new-product introductions and promotions on financial performance and firm value
Pauwels, Koen; Silva-Risso, Jorge M.; Srinivasan, Shuba; … - 2003 - Rev.
product innovation efforts and to weight short-term and long-term consequences of promotional incentives. …
Persistent link: https://www.econbiz.de/10003755045
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Designing innovative video games
Kristiansen, Erik - In: Creating experiences in the experience economy, (pp. 33-59). 2008
Persistent link: https://www.econbiz.de/10003758388
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Produkte II : welche Vermarktungskonzepte im Bereich von B2B wirken
Biesdorf, Stefan; Funke, Claudia - In: Marketing nach Maß : von der Vielfalt profitieren, (pp. 150-158). 2007
Persistent link: https://www.econbiz.de/10003650860
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
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Borono-198 : new product marketing strategy
Ganguly, Anusree; Somanath, Shekhar - In: Strategic technology management : building bridges …, (pp. 413-427). 2008
Persistent link: https://www.econbiz.de/10003737696