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Vaporware : a tug of war between market freezing and cannibalisation
Bao, Yongchuan - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 116-136
Persistent link: https://www.econbiz.de/10003739623
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Innovatives Pharmamarketing : eine Herausforderung für die pharmazeutische Industrie ; Zusammenfassung
Harms, Fred; Ahlert, Dorothee - In: Pharmamarketing : gesundheitsökonomische Aspekte einer …, (pp. 675-692). 2008
Persistent link: https://www.econbiz.de/10003744174
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Playing the changes on the jazz metaphor : an expanded conceptualization of music, management, and marketing-related themes
Holbrook, Morris B. - 2007
Persistent link: https://www.econbiz.de/10003786230
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A generic framework for analysing product cannibalisation
Srinivasan, Sundara Raghavan; Ramakrishnan, Sreeram; … - In: International journal of business innovation and research 1 (2006/07) 1/2, pp. 92-110
Persistent link: https://www.econbiz.de/10003787491
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Effective marketing of technical innovation
Czuchry, Andrew J.; Yasin, Mahmoud M. - In: International journal of business innovation and research 1 (2006/07) 4, pp. 448-463
Persistent link: https://www.econbiz.de/10003787584
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Marketing hype : a new perspective for new product research and introduction
Wind, Jerry - In: The journal of product innovation management : an … 4 (1987) 1, pp. 43-49
Persistent link: https://www.econbiz.de/10001046001
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Marketingstrategien in jungen Märkten : wettbewerbsorientiertes High-Tech-Marketing
Meffert, Heribert - In: Die Betriebswirtschaft : DBW 48 (1988) 3, pp. 331-346
Persistent link: https://www.econbiz.de/10001046115
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Planning with demand charts
Gilman, John J. - In: Research management 30 (1987) 4, pp. 32-37
Persistent link: https://www.econbiz.de/10001047471
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Marketing strategies for newly developed functional food products : a consumer-company based analysis
Puspa, Jofi - 2005 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10003158774