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The effects of facial image and cosmetic usage on perceptions of brand personality

Guthrie, Michelle; Kim, Hye-Shin; Jung, Jaehee - In: Journal of fashion marketing and management 12 (2008) 2, pp. 164-181

Persistent link: https://www.econbiz.de/10009868466

The effects of facial image and cosmetic usage on perceptions of brand personality

Guthrie, Michelle; Kim, Hye‐Shin; Jung, Jaehee - In: Journal of Fashion Marketing and Management: An … 12 (2008) 2, pp. 164-181

Purpose – This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands. Design/methodology/approach – An...

Persistent link: https://www.econbiz.de/10014867998

Consumer-based brand equity : comparisons among Americans and South Koreans in the USA and South Koreans in Korea

Jung, Jaehee; Sung, Eun-Young - In: Journal of fashion marketing and management 12 (2008) 1, pp. 24-35

Persistent link: https://www.econbiz.de/10003696348

Brand equity of luxury fashion brands among Chinese and US young female consumers

Jung, Jaehee; Shen, Dong - In: Journal of East-West business 17 (2011) 1, pp. 48-69

Persistent link: https://www.econbiz.de/10009303086

Young Women's Perceptions of Traditional and Contemporary Female Beauty Ideals in China

Jung, Jaehee - In: Family and Consumer Sciences Research Journal 47 (2018) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10012089979

Effects of Self-Discrepancy and Self-Schema on Young Women's Body Image and Self-Esteem after Media Image Exposure

Yu, Ui-Jeen; Jung, Jaehee - In: Family and Consumer Sciences Research Journal 47 (2018) 2, pp. 142-160

Persistent link: https://www.econbiz.de/10012089990

Cross-Cultural Comparisons of Appearance Self-Schema, Body Image, Self-Esteem, and Dieting Behavior Between Korean and U.S. Women

Jung, Jaehee; Lee, Seung-Hee - In: Family and consumer sciences research journal 34 (2006) 4, pp. 350-365

Persistent link: https://www.econbiz.de/10006604113

Body Image, Appearance Self-Schema, and Media Images

Jung, Jaehee; Lennon, Sharron J. - In: Family and consumer sciences research journal 32 (2003) 1, pp. 27-51

Persistent link: https://www.econbiz.de/10006612519

Body Dissatisfaction and Patterns of Media Use Among Preadolescent Children

Jung, Jaehee; Peterson, Michael - In: Family and consumer sciences research journal 36 (2007) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10007766116

Brand equity of luxury fashion brands among Chinese and US young female consumers

Jung, Jaehee; Shen, Dong - In: Operations research, Management science : OR MS ; the … 53 (2013) 1, pp. 33-34

Persistent link: https://www.econbiz.de/10010109438